Client: Woodlands Resort & Inn, Summerville, South Carolina

Challenge: Redesign and re-launch a website that reflected the Inn's reputation and Mobil 5-Star, AAA Five Diamond service.

Solution: Ringer/rg began with navigation. The original site's navigation was hidden at the bottom of the page, "below the fold".

Ringer/rg rewrote most of the website copy to include search engine terms based on past stats and the competitive set.

Ringer/rg copywriters generated custom page titles and page descriptions for each and every page of the website, wrote keyword rich alt tags for all images and generated meta-tag lists.

Within the first 90 days, website traffic increased more than 200%.

This 19-room Inn website receives more than 11,000 visitors every month (according to Google Analytics) - much to the disbelief of many resort and hospitality Marketing Directors.

The website also ranks in the Top 10 for more than 40 relevant keyword phrases. And once again, this was all achieved without pay-per-click campaigns or internet ads.